Jess here~
Conversion Copywriter &
Copyhackers Practice Coach

Companies that can vouch for my work

(I'd want to know, too)

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

Who hires Wallaby?

B2B & SaaS

SaaS, B2B, and IT are usually the first to include acronyms and bloated words like "leverage."

But people don't actually talk that way with their friends. And people trust their friends.
People listen to their friends.

I started my marketing career in-house at the world's open source leader (Hint: their logo is a red hat). And before that, I was a go-to script writer serving tech giants like Citrix, Tanium, Alfresco, and Acronis.
‍
And since then, I've primarily served SaaS with conversion copy.

So I can talk—jargon-free—about your tech to the people who you most want to buy it.

That way you build friend-level trust with the skeptical decision-makers. Enough to get them to actually schedule a demo or say, "To hell with the eBook, I've gotta try this."
I'd like the sales.
Hold the jargon.
Wallaby-icon-in-laptop-asking-have-you-tried-turning-it-off-and-on-again

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

Growing eCommerce

When your entire business is online, you can't just depend on artsy close-ups of your products, a keyword-stuffed SEO strategy, or just throwing more money into Google Ads. You need to tell your customer exactly why your product is the only 👏 choice👏 they've 👏 been missing out on.
‍
But here's the thing.

Even though the field for D2C is crowded, the number of companies actually using copy as their secret sauce is still low. WAY low.

And even though that's what you really need to convert. To increase AOV. And prevent abandoned carts. Copy shows prospects your brand's empathy for their pains and desires. It's why they stick around. And gets them amped to click BUY.

Let me show them the words and thoughts they've been feeling, and they're yours.
Hell yes, I want to increase profits.
Wallaby-icon-with-headphones

"Jess has a unique blend of strategic thinking and creativity"

headshot of client Jenn Miller, VP of Marketing & Comms
We developed a great relationship with Jess and her dedication to our work was evident. Jess has a unique blend of strategic thinking and creativity, which helped us create a suite of marketing materials to attract and retain the best and brightest to the region. I highly recommend Jess – she is a great partner, asks the right questions, and delivers stellar work.

Jennifer Miller
Vice President, Marketing & Communications,
Raleigh Chamber of Commerce

"Every step of the process felt intentional and strategic"

mackenzie-customer-head-shot
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.

We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"

Mackenzie Donegan
Manager of eCommerce, Murphy's Naturals

What best reflects your copy needs?

Minimum Viable Optimization (MVO)

Is your copy selling the way it can? Is it user-optimized?

This quick turnaround service starts with a thorough review, it ends with you getting a bunch of ways to fix stuff immediately.
‍
These are the kinds of fast fixes you've been looking for—even as you gather the customer insights.
‍
Help me get MVO
True Conversion Copy
+ MVO (of course)
This is the most complete solution I offer. The size of the package varies, but it always the full conversion copy plus the immediate audit and fixes to start getting uplift while we do the good customer-oriented work.

Let's hop on a call and see if our timelines align.

Build it right
Call in a Copy Day Intensive
Sometimes those emails, that sales page—it all just keeps getting put on tomorrow's to-do list. They need to be done, but you just don't have the time to officially start a whole "project."
‍
These are the days you wish you had a copywriter bat phone.

That's exactly what that little button below can getcha.
‍
You get to skip the entire estimate, negotiation, and contract period, and you get a copywriter completely devoted to your business for a whole day.

And in one day...we can get a lotta good shit done.
‍
Phone it in

Landing page?
Web copy?
‍
Let's chat.

?typeform-welcome=0
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.