Jess here~ Conversion Copywriter & Copyhackers Practice Coach
Companies that can vouch for my work
(I'd want to know, too)
"Every step of the process felt intentional and strategic"
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.
We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"
Mackenzie Donegan Manager of eCommerce, Murphy's Naturals
When every single one of your web visitors has a hundred problems to solve...
They want to know without working too hard that you can take care of...well, really just one of them.
Which means your headline has to hook them. Your value prop needs to be present and crystal clear. And the rest of your copy must deliver clear answers to convince them it's worth it not to leave.
Design and images grab their focus, but it's copy that closes the sale. That's how you sync with the questions and conversation in their heads. That's when you have a new sales team rockstar who's on the clock 24-hours a day.
Someone who naturally strikes up the right convo with your ideal prospects to get them imagining their life better with your product. That's when your website converts. That's when you get the clicks... the sign-ups... and the sales.
And that's why we should talk. I deliver done-for-you strategic copy that hooks and engages your qualified visitors so they become the stoked customers who want what you're servin'.
SaaS, B2B, and IT are usually the first to include acronyms and bloated words like "leverage."
But people don't actually talk that way with their friends. And people trust their friends. People listen to their friends.
I started my marketing career in-house at the world's open source leader (Hint: their logo is a red hat). And before that, I was a go-to script writer serving tech giants like Citrix, Tanium, Alfresco, and Acronis. And since then, I've primarily served SaaS with conversion copy.
So I can talk—jargon-free—about your tech to the people who you most want to buy it.
That way you build friend-level trust with the skeptical decision-makers. Enough to get them to actually schedule a demo or say, "To hell with the eBook, I've gotta try this."
"Every step of the process felt intentional and strategic"
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.
We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"
Mackenzie Donegan Manager of eCommerce, Murphy's Naturals
Growing eCommerce
When your entire business is online, you can't just depend on artsy close-ups of your products, a keyword-stuffed SEO strategy, or just throwing more money into Google Ads. You need to tell your customer exactly why your product is the only 👏 choice👏 they've 👏 been missing out on. But here's the thing.
Even though the field for D2C is crowded, the number of companies actually using copy as their secret sauce is still low. WAY low.
And even though that's what you really need to convert. To increase AOV. And prevent abandoned carts. Copy shows prospects your brand's empathy for their pains and desires. It's why they stick around. And gets them amped to click BUY.
Let me show them the words and thoughts they've been feeling, and they're yours.
"Jess has a unique blend of strategic thinking and creativity"
We developed a great relationship with Jess and her dedication to our work was evident. Jess has a unique blend of strategic thinking and creativity, which helped us create a suite of marketing materials to attract and retain the best and brightest to the region. I highly recommend Jess – she is a great partner, asks the right questions, and delivers stellar work.
Jennifer Miller Vice President, Marketing & Communications, Raleigh Chamber of Commerce
"Every step of the process felt intentional and strategic"
Jess has been a dream to work with. Her strength is her listening skills: taking our varying feedback and understanding how it all works towards our main goal. Every step of the process felt intentional and strategic, providing valuable new perspectives to our team.
We always looked forward to our meetings to see what new ideas she had in store. She refined our voice to something we could be even more proud of and got us excited about our web content again. Thanks to Jess, we are able to look towards the 2021 season stronger and more equipped than before!"
Mackenzie Donegan Manager of eCommerce, Murphy's Naturals
What best reflects your copy needs?
Minimum Viable Optimization (MVO)
Is your copy selling the way it can? Is it user-optimized?
This quick turnaround service starts with a thorough review, it ends with you getting a bunch of ways to fix stuff immediately. These are the kinds of fast fixes you've been looking for—even as you gather the customer insights.
This is the most complete solution I offer. The size of the package varies, but it always the full conversion copy plus the immediate audit and fixes to start getting uplift while we do the good customer-oriented work.
Let's hop on a call and see if our timelines align.
Sometimes those emails, that sales page—it all just keeps getting put on tomorrow's to-do list. They need to be done, but you just don't have the time to officially start a whole "project." These are the days you wish you had a copywriter bat phone.
That's exactly what that little button below can getcha. You get to skip the entire estimate, negotiation, and contract period, and you get a copywriter completely devoted to your business for a whole day.
And in one day...we can get a lotta good shit done.